Master of Shadows will be published in Europe this November, and I'm hoping my distinguished
Dutch publisher will undertake a guerilla art project to promote it in Holland. Perhaps you're familiar with the Amsterdam city logo, "I Amsterdam," from Heineken's ubiquitous television spots. My rebranding requires only a couple of pieces of cardboard and some orange paint. Makes for a distinct improvement, I'd say. I Amsterdam? Yes I Lam.
![iamsterdam_definitieve_banner-thumb iamsterdam_definitieve_banner-thumb](http://blog.marklamster.com/wp-content/uploads/2009/06/iamsterdam_definitieve_banner-thumb.jpg)
![lamsterdam lamsterdam](http://blog.marklamster.com/wp-content/uploads/2009/06/lamsterdam.jpg)
![lamsterdam1 lamsterdam1](http://blog.marklamster.com/wp-content/uploads/2009/06/lamsterdam1.jpg)
I'll settle for the middle version. [PS: apologies for the crap photoshop work.]